Entrepreneurship-The Shahnaz Husain Approach
The lady uses natural ingredients - fruits, flowers, herbal products, vegetables, sweetie, - as the base for many of her products. More complicated and special treatments using gold and pearls are also developed. Shahnaz has recently released the Air Range with an Air cream, a great Oxygen cover up and facials using ingredients which breathe in life in the skin and revitalize that. The Shahnaz Husain Group has two R& D units and a supplement and floral farm near Delhi. A diploma of quality control can be exercised at every stage in the product development, from the natural material level to the end product. Various methods of soil lifestyle and cultivation are used to improve the standard of the final item. The removal of vital oils and decoctions, infusions, powders and tinctures, can be carried out using the latest technology. All the procedures are carried out according to the Ayurvedic system. Shahnaz believes that high quality is definitely ensured simply by the strict exercise of control each and every stage of production. In spite of the huge size of her business and the wide selection of products the lady deals in, Shahnaz Husain has never promoted. She has counted entirely in word-of-mouth advertising to make her products known to customers. The girl believes that a satisfied consumer is the best type of advertisement. Ahead of Shahnaz Husain entered the retail market, her clinics were the only stores for her products. By the nineties, the range and recognition of Shahnaz products got increased a great deal that her products had been carried by most of the big retail stores in India and abroad. This lady has been able to achieve growth as a result of quality of her products and the result-oriented treatments the lady offers. The lady commented, " I have relied only in clientele reviews, based on scientific treatments and this is what made the varies truly unique and result oriented. " In 1977, the moment she delivered to India, she build a parlor at her home in New Delhi. She got then organized a banner with her qualifications onto it.
Within days and nights she was booked for 6 months. The lady said, " I eliminated the banner and since then I have never publicized. I have let my items speak for themselves. " Shahnaz was disturbed by the fact that India was not displayed in any in the Global natural beauty forums of the world beauty congresses. Deciding to alter this situation, your woman represented the region for the first time inside the CIDESCO1 magnificence congress in the late 1970s.
" It was my personal aim to acquire India within the world splendor map as I felt terrible about the truth that India was never represented at any world splendor congress, " said Shahnaz. She was appointed President for the day's procedures at the our elected representatives and the lady used this opportunity to concentrate the planet's attention about Ayurveda.
The Turning Point
The turning point in her organization came when she showed India on the Festival of India in 1980. Her team was given a countertop in the perfumery section of Selfridges in London. She managed to promote her whole consignment in 3 times and also broke the store's record to get cosmetics product sales for 12 months. As a result, the girl was offered a permanent table in Selfridges. Shahnaz was your first Cookware whose products were retailed by the the Galeries Lafayette in Rome. Although it had not been easy to your highly competitive western marketplaces and especially hard to attract awareness of the Indian system of Ayurveda, she was able to gain a good foothold inside the markets. Shahnaz Husain products are sold in many esteemed stores around the world such as Harrods and Selfridges in London, the Galeries Lafayette in Paris, Bloomingdales in New York, the Seibu string in Asia and Sultan Stores at the center East. Her products are carried by other exclusive outlets at the center East, Asia and The african continent. Shahnaz Husain has used the franchising function to increase her organization in India and abroad.
She has a sizable network of over six hundred franchises and associate treatment centers around the world. Every one of the...