I. STATEMENT OF THE TROUBLE
•What need to Fresh Domains do to try to get the difficulties that may arrive?
•To recognize the elements that generated the success of Clean Fields •To provide an examination on the confident and bad factors influencing Fresh Fields in the business environment •To advise ways and means which will help sustain regarding Fresh Domains
III. ASPECTS OF CONSIDERATION
A. Fresh Areas
•It's recently been described as a great old-fashioned community grocery store, a natural farmer's marketplace, a European bakery, a New York deli, and a modern supermarket all folded into one •Fresh Fields started by a crew of internet marketers including: Tag Ordan – CEO and President
•33 years old
•A former Goldman Sachs investment banker
Leo Kahn – Chairman
•75 years old
•The founder of " Staples”, the famous business office supplies retail store Jack Murphy – Main Operating Officer
•44 years old
•A ex - manager from the Heartland Superstore chain in New Britain •Founded in 1991, Fresh Domains opened for least 14 stores in four states by the middle of 1994. More stores for opening will be in the organizing stages •Not your regular supermarket - offers organic and natural and standard produce, lean meats, seafood, dairy products, baked goods coming from an in-store bakery, deli items, all-natural health care companies environmentally friendly home goods •When in period, Fresh Fields' locally grown organic produce can even cost less than create sold at other markets •Premium over different (non-produce) items is approximately 5%
•Employees are considered co-workers.
•Builds good relationship with consumers and buyers
•In addition to assisting and promoting health and wellbeing, Fresh Domains stores can also be active individuals in their residential areas. Each year they offer back five per cent of their following tax profits to local non-profit businesses.
•Must use natural methods of pest supervision and apply the least amount of agricultural chemicals •Small meat and poultry farms who steer clear of growth promoting drugs often used by industrial facilities. •Seafood that may be sold in Fresh Fields can be caught in clean and profound waters.
•In 1992, a survey simply by Health Target showed that 90% of Americans sat that health has become a major factor in deciding what style of food to buy •At this time, Us citizens were willing to pay up to 20% more pertaining to natural food •Since the early 1990s, authorized organic expanse has increased as producers make an effort to meet raising demand for organic and natural agricultural and food products in america. The remarkable growth of the industry sparked Federal policy to aid organic item marketing, and led to fresh government activities in study and education on organic farming systems. •A operate publication, the Natural Food Merchandiser (NFM) reported that total organic sales through all promoting outlets flower steadily via about $1 billion in 1990 to $3. 3 billion dollars in 1996.
•Fresh Fields is a business compared to superstore giants including Wal-mart •Fresh Fields have a good marriage with its stakeholders (suppliers, customers and stockholders) •There is enough capital for research and development, and expansion. •Total Quality Assurance is maintained by company
•Fast growing market for organic food, supported equally by industry demand and U. S. government endeavours. •Good romantic relationship with suppliers and clients
•Known to get delivering quality goods
•Profitability of the company is gradually increasing
•Organic food creation is less common as mainstream foodstuff production. This will make it more costly and it has fewer market transmission.
•Not only can easily Fresh Domains grow naturally but through mergers/acquisitions too. As a well established chain and brand name they will spot smaller sized, value-added organic and natural food shops/chains in other spots and buy these people out. •They may also consider...